September 2009
3 posts
“See if you can catch yourself complaining, in either speech or thought, about a...”
– Eckhart Tolle
August 2009
5 posts
Let's just do something 'viral'
I feel people flippantly suggest brands do something ‘viral’, without fully understanding what it means.
Here’s a couple of my favourite quotes that deal with the term nicely:
“We have a company rule: whenever you feel the urge to say ‘viral’ replace it with ‘fun’.” - Barbarian Group
“True Viral campaigns are not something advertisers...
3 reasons to ditch your microsites
As I continue to see disconnected microsites being built outside a brand’s main web presence, I think of this article.
