27th
(via ehhrica)
Do you speak Internet?
I noticed this morning on a Facebook conversation thread people using the @ symbol as a means to reply to a specific person within the conversation. This language was developed (I believe) by Twitter.
It’s interesting to see how this language is spreading and becoming a standard for communicating online.
I feel people flippantly suggest brands do something ‘viral’, without fully understanding what it means.
Here’s a couple of my favourite quotes that deal with the term nicely:
“We have a company rule: whenever you feel the urge to say ‘viral’ replace it with ‘fun’.” - Barbarian Group
“True Viral campaigns are not something advertisers create; consumers create them by deciding something is meaningful enough to forward on” - ANA Social Media Forum
As I continue to see disconnected microsites being built outside a brand’s main web presence, I think of this article.